Creative Personal Branding
is an experience-based learning and coaching model
developed by Jürgen Salenbacher.
REFLECT
What the heck is going on?
Scroll
The model, which takes personality as its starting point, focusses on four qualities which are key in the creative economy today:
substance, style, conviction and grace.
REFRAME
Your ideas about work
CREATE
A vision: reinventing work and life
GROW
By identifying your own human capital
DIFFERENTIATE
Brand yourself and leverage your business idea
GO
And work on your social capital
“When I think of Jürgen I see a passionate visionary, dedicated teacher, and brilliant person. Someone who asks the right questions and keeps his coachees creative and connected with their inner potential.”
Salenbacher coaches creatives minds, entrepreneurs and teams
how to foster substance, style, conviction and grace, and how to combine design and brand thinking with personal development.
The Book
The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions.
The App
This app aims to help you identify where to go next, why, how to get there and with whom!
The University
The university offers you the chance to take online classes with Jürgen.
The new book
The book describes 'optimal play' as a spiritual journey to learning and enculturation for any team or organization.
“Jürgen is a dedicated and passionate business designer and entrepreneur. His passion to confront the status quo and disrupt the existing process inspired me to pursue a different approach to problem solving and innovation.”
